Available Pixel Parameters

We have you covered with lots of built-in parameters that you can use right away with any Coolix video and moreover there’s a whole lot more that are defined dynamically by your content.

To learn more about how to create an audience out of those parameters see the create custom audience article.

Basic Parameters

type content_category content_name description
PageView Viewers, not necessary played the video
Click Control Initial Play People who played the video.
Click View Rate First quartile People who watched the first 25% of the video.
Click View Rate Midpoint People who watched the first 50% of the video.
Click View Rate Third quartile People who watched the first 75% of the video.
Click View Rate Complete People who watched the first 100% of the video.
Click Control Pause People who paused the video.
Click Control Play People who resumed the video (not to be confused with initial-play).
Click Control Volume People who changed the volume of the video.
Click Control Mute People who muted the sound of the video.
Click Control Unmute People who unmuted the sound of the video.
Click Control Enter Fullscreen People who entered the full-screen mode.
Click Control Exit Fullscreen People who closed the full-screen mode.
Click Interaction
Click
People who clicked somewhere

Advanced Parameters

The advanced events are based on the video template

type content_category content_name description
Click Goal Interest People who opened the lead form

This list is not a complete list, will be updated soon.

If you are looking for some sort of event that does not appear on the list, chances you can track it, just use the Facebook Pixel Helper and simulate what you’re looking for – you can then see the list the content_category and content_name sent by this event (Note: you can also use content_label to be more specified but be careful when updating your labels).