We have you covered with lots of built-in parameters that you can use right away with any Coolix video and moreover there’s a whole lot more that are defined dynamically by your content.
To learn more about how to create an audience out of those parameters see the create custom audience article.
|PageView||–||–||Viewers, not necessary played the video|
|Click||Control||Initial Play||People who played the video.|
|Click||View Rate||First quartile||People who watched the first 25% of the video.|
|Click||View Rate||Midpoint||People who watched the first 50% of the video.|
|Click||View Rate||Third quartile||People who watched the first 75% of the video.|
|Click||View Rate||Complete||People who watched the first 100% of the video.|
|Click||Control||Pause||People who paused the video.|
|Click||Control||Play||People who resumed the video (not to be confused with initial-play).|
|Click||Control||Volume||People who changed the volume of the video.|
|Click||Control||Mute||People who muted the sound of the video.|
|Click||Control||Unmute||People who unmuted the sound of the video.|
|Click||Control||Enter Fullscreen||People who entered the full-screen mode.|
|Click||Control||Exit Fullscreen||People who closed the full-screen mode.|
||People who clicked somewhere|
The advanced events are based on the video template
|Click||Goal||Interest||People who opened the lead form|
This list is not a complete list, will be updated soon.
If you are looking for some sort of event that does not appear on the list, chances you can track it, just use the Facebook Pixel Helper and simulate what you’re looking for – you can then see the list the content_category and content_name sent by this event (Note: you can also use content_label to be more specified but be careful when updating your labels).